Prior to select what you believe is the ideal color off Pantone Colour Chart, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as opposed to locally. The truth is, different colors have different meanings to several people. If you’re unfamiliar with the cultural significance of your certain color the product, brand, or identity you’re promoting might end up failing before it features a chance to remove! Let’s take a close look at the cultural significance of color in two of today’s emerging economies.
In China, the colour red could very well be the most significant. No where is this color more prominent than on the Chinese flag. Representing good fortune and joy, red is amongst the most used colors during Chinese holidays and family gatherings. Also, it is the color chinese people associate with fire, among the five elements its people believe create precisely what exists in general.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color the Chinese associate with another in the five elements, our planet, and thus, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s contrary to Western cultures in which the color white is utilized to represent purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned having a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of any union of two individuals, the hue red also symbolizes fertility and prosperity. The hue green represents the harvest or even a new beginning and, as in America, green is symbolic of nature. In India green is also the colour utilized to honor Islam.
As popular as green is, don’t apply it if you are considering using the services of Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those in South America, green represents death. But in the center East, green may be the colour of luck. In Iran, blue symbolizes immortality as well as in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the wrong color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and make sure you do your homework!